Meet the East Bay Realtor Who’s Changing the Minds of Luxury Buyers

East Bay realtor® Keith Brown
East Bay realtor® Keith Brown

East Bay realtor® Keith Brown, who holds a Ph.D. in psychology, is taking an innovative approach to helping homeowners in the East Bay area get top dollar for their luxury homes. He’s adding a mix of psychology to the buying and selling process for homeowners in Alameda and Contra Costa Counties.

What he’s realized is that the luxury housing market requires a particular mindset and attention to detail. As a result, he’s using his deep knowledge of human psychology to create, present and negotiate offers that win over clients.

Case in point: over the Mother’s Day holiday, Keith hosted a Mother’s Day Open House for a home listed in Oakland Hills, with every mother touring the six-bedroom homegetting a flower at the end of the tour. It’s a small touch, but one that’s already resonating with clients looking for the extra edge. Buyers who might be considering several different properties prefer to work with someone who shows energy and enthusiasm to close the deal.

Keith began his real estate career at Keller Williams in 2005. In the ten-year period since then, he’s established a reputation as a realtor and real estate consultant who is experienced in guiding clients throughout the buying, selling and owning process. At Keller Williams, he will join the Keller Williams Luxury Division, focusing his efforts on a new client-centered website to increase access to local listings.

Keith says that his unique approach that includes his expertise in psychological research has been honed over the past decade in the East Bay real estate market. Keith points out that, “I’ve been able to craft an experience with less stress, negotiate more favorable deals, and in turn, save money for clients.”

As a member of the Contra Costa Association of Realtors®, he is also able to provide top referrals to clients and support local businesses. Expanding into the luxury market marks the next logical step in his career.

And he already has plans to attract deep-pocketed and tech-savvy buyers via the Internet. That’s because Keith Brown Real Estate Services operates via the Keller Williams website, where visitors can search for homes by selecting their location and the type of home they’re looking for, by price range, size and other options. Foreign buyers can also search for homes in different languages.

So what can we expect next from Keith? For one thing, expect more savvy in blending the offline personal touch preferred by luxury buyers with robust online search functionality. For clients expecting one or the other, they now can get the best of both worlds. According to Keller Williams Luxury Division, “With Keith’s specialties, clients can find a listing agent, networking support, investing help, and a negotiator. He can assist with distressed properties and with marketing.”

For homeowners in the East Bay area looking to get top dollar for their luxury homes, that means there’s a new option – a new approach blending a personal approach, a deep knowledge of the local property market, as well as a dash of psychology.

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To learn more about Keith Brown and his real estate services and new luxury listings, please visit KeithBrownRealtor.com

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